SEO Outreach Executive Job @ United Kingdom

Jet2Labs incorporates all of the digital functions for Jet2.com and Jet2holidays - and our mission is Continual Optimisation and Innovation across all Digital functions to deliver Sales Volume, ROI and Engagement at Speed.

Recruiter    JET2     
Location    Leeds
Salary              Excellent
Posted              30 Jan 2019
Closing date  28 Feb 2019
Ref            7213BR
Contact             Jet2.com
Industry            Media, Creative, Digital media, Travel & transport, Airline, General, Tourism
Job level           Experienced (non manager)
Hours                Full time
Contract            Permanent
Listing type       Job vacancy

Reporting to the SEO Outreach Lead, the SEO Outreach Executive will be part of the team responsible for devising, planning and implementing a wide range of outreach campaigns to improve the overall SEO profile of Jet2.com and Jet2holidays. Being a creative person, passionate about SEO and have an interest in travel will be essential to succeed in this position, where you will be a key member of the marketing and wider business team.

As a SEO Outreach Executive, you will be responsible for building and maintaining relationships between bloggers/third party webmasters, and for planning and organising campaigns and events for bloggers designed to result in blog coverage to help raise the online profile of Jet2.com and Jet2holidays.

In this exciting role, you will negotiate the publishing of Jet2.com and Jet2holidays content on 3rd party websites and devise exciting concepts for bloggers which can be used for link earning on a weekly basis.

In addition, you will regularly perform competitor research looking at link building techniques and on-site changes, finding new ideas and methods for optimising performance and outranking our competitors. You will help produce SEO reports showing insights and opportunities, staying up to date with key industry news and trends. Also, you will work with 3rd party agencies to produce creative content for Jet2.com and Jet2holidays.

The successful candidate will bring excellent knowledge of off-page SEO, link earning and content marketing, and also good understanding of on-page SEO techniques. You will have sound understanding of Google organic search ranking factors and experience using link analysis tools, Google Analytics, Google Search Console, SEO software and HTML. You will have excellent written and verbal communication skills, and strong negotiation and project management skills. In terms of experience, you will bring at least 1 year in SEO (in-house or agency), and you will be highly motivated, enthusiastic, able to prioritise and with initiative and creativity.

In return, we offer an excellent salary and benefits package with fantastic opportunities for progression in a growing business. This is a great opportunity to be part of an exciting forward thinking business. We operate scheduled leisure flights to holiday destinations in the Mediterranean, the Canary Islands and to European Leisure Cities from our 9 UK bases.

Help us to send our all-important customers on holiday with Jet2.com and Jet2holidays!!

Address

WHITE HOUSE LANELEEDS BRADFORD AIRPORTYEADONLEEDSWEST YORKSHIRELS19 7T  UUnited KingdomTel: 01132387444

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SEO Specialist - Digital Agency

Remuneration:  R20000 - R30000 per month negotiable Basic salary
Benefits:  Medical aid, provident fund
Location:  Cape Town


Education level: Matric

Job level:         Mid
Type: Permanent
Company: Amplified Talent
Website:         https://www.amplifiedtalent.co.za

Job description

My client is an award-winning digital agency who are part of a global marketing communications group.  They are recruiting for an SEO specialist to join their growing SEO team here in Cape Town. The agency works with a range of amazing brands across travel, retail and e-commerce and they have clients all over the world. The agency specialises within performance marketing and they have amazing process and systems in place as well as an excellent reputation in the market for the quality work they produce.

Day-to-day, your role will involve:
Testing, analysing data + indentifying trends to achieve ROI
Website analytics
Keyword research
Research + implement SEO recommendations
Implement offsite strategies
Recommend changes to website architecture, content and linking
Managing client campaigns

Requirements

The ideal candidate:
Ideally, a minimum of two solid years pf experience within SEO
Experience working with bluechip brands/e-commerce sites is highly desirable
Excellent communciation skills (written + verbal)
Strong technical SEO experience
Experience with Google Analytics, Google Search Console, Microsoft Excel, Screaming Frog as well as HTML, CSS + JavaScript
Up-to-date with the latest trends + best practices in SEO

Apply by email

Taryn Lambert
Taryn@amplifiedtalent.co.za

Source Link : https://www.bizcommunity.com/Job/196/15/359839.html

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SEO Checklist for 2019

Truly optimized Digital Marketing Strategy

keyword research

You always want to be sure that you’re targeting the right keyword. A good rule of thumb is to be sure that every page on your website is targeting at least one specific keyword or topic. If you’re completely at a loss, you can use Google’s free Keyword Planner tool to determine what consumers in your industry care about

Content is king

Create high-quality and valuable content for user friendly and search engine friendly,If you want to stay competitive in 2019, make sure that your approach to content is changing with the times

Long-Tail Keywords

long-tail keywords are made up of three to four specific keyword phrases that your audience tends to fixate on. Understanding the importance of long-tail keywords is crucial to understanding how consumers actually behave on search engines.

Prioritize specific long-tail keywords and you’ll be on your way to that coveted “Page 1” ranking in no time.

Mobile

Mobile is the future

if your website isn’t mobile friendly in 2019, you’re going to be at a serious disadvantage

Consumers search and shop on mobile devices now more than ever. And when over 50% of your audience is experiencing your website through their iPhone

If you’re not fixated on improving your mobile experience this year, you’re in for a frustrating 2019. If you’re wondering whether or not your website is actually mobile friendly, check out Google’s mobile-friendly test tool.

UX

Create a flawless UX by optimizing your images, ensuring that your headings are well-structured and that your website is easy to navigate. When your website is top-notch, it’s only a matter of time before Google takes notice.

Link

Make sure the page you’re linking to is rich with links themselves, and avoid anything that even remotely seems like spam.


Visit : SEO Checklist for 2019

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2018 SERP Changes and Recommendations

1. The HTTPs rigmarole

Recommendation

The recommendation here is simple one. Make encryption easy — migrate or build your site on HTTPS.

2. Mobile first

Recommendation

As a business owner you can leverage Accelerated Mobile Pages (AMP), Google’s open source project. It will allow you to dramatically improve the performance of the mobile web.

Secondly, leverage the user intent in the keyword used for content and tags. Even image alt attributes have become more relevant in mobile search.

3.Featured snippets

Recommendation

If your page already ranks on the first page for your target keywords, you can increase your chances of being featured by optimizing the content to give a better answer and organize information and facts.

4.Knowledge panels

Recommendation

Ensure that your image tags are appropriately optimized, and that business listings are up to date. Doing so will allow for accurate and desired information to display.

5.Related products

Recommendation

How can we as business owners influence this SERP?

If we make an educated guess, we can leverage internal links. These links signal to the search engines about a site’s navigation, architecture, hierarchy, page authority, and product relationship.

All of this will allow Google to display the related products.

6. Video optimization

Recommendation

As a business owner you can enhance your URL’s reach by ensuring the video is embedded on your page and you have applied the traditional best practice with regards to video optimization. Such as, providing the appropriate tag and having relevant textual content around the video that describes it.

7. Image search

Recommendation

This makes use of image alt tags and relevant keywords within the tag a critical step in image optimization.

 8.Extension of length of titles and descriptions

Recommendation

Don’t give a knee jerk reaction to any changes. Test them out. View your result and plan a more comprehensive roll out.

For More Information Visit : https://searchenginewatch.com/2019/01/21/2018-serp-changes-impact/

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The Best Free SEO Tools We Use in 2019

Answer the Public

Free visual keyword research & content ideas tool

For More Information Visit https://answerthepublic.com

Keyword Tool

Google Keyword Planner Alternative For SEO (FREE)

Alternative to Google Ads Keyword Planner for SEO & PPC keyword research -> Generate 1000s long-tail keywords in seconds!

For More Information Visit https://keywordtool.io

BuzzSumo

BuzzSumo has to be the most important tool that I use for my content marketing and SEO campaigns

For More Information Visit https://buzzsumo.com

Fake Followers Audit

Analyze any Twitter account to uncover an estimated percentage of inactive, spam, bot, & other fake followers.

For More Information Visit : https://sparktoro.com/tools/fake-followers-audit

Screaming Frog

The Screaming Frog SEO Spider is a small desktop program (PC or Mac) which crawls websites' links, images, CSS, script and apps from an SEO perspective

For More Information Visit https://www.screamingfrog.co.uk/

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