2018 SERP Changes and Recommendations

1. The HTTPs rigmarole

Recommendation

The recommendation here is simple one. Make encryption easy — migrate or build your site on HTTPS.

2. Mobile first

Recommendation

As a business owner you can leverage Accelerated Mobile Pages (AMP), Google’s open source project. It will allow you to dramatically improve the performance of the mobile web.

Secondly, leverage the user intent in the keyword used for content and tags. Even image alt attributes have become more relevant in mobile search.

3.Featured snippets

Recommendation

If your page already ranks on the first page for your target keywords, you can increase your chances of being featured by optimizing the content to give a better answer and organize information and facts.

4.Knowledge panels

Recommendation

Ensure that your image tags are appropriately optimized, and that business listings are up to date. Doing so will allow for accurate and desired information to display.

5.Related products

Recommendation

How can we as business owners influence this SERP?

If we make an educated guess, we can leverage internal links. These links signal to the search engines about a site’s navigation, architecture, hierarchy, page authority, and product relationship.

All of this will allow Google to display the related products.

6. Video optimization

Recommendation

As a business owner you can enhance your URL’s reach by ensuring the video is embedded on your page and you have applied the traditional best practice with regards to video optimization. Such as, providing the appropriate tag and having relevant textual content around the video that describes it.

7. Image search

Recommendation

This makes use of image alt tags and relevant keywords within the tag a critical step in image optimization.

 8.Extension of length of titles and descriptions

Recommendation

Don’t give a knee jerk reaction to any changes. Test them out. View your result and plan a more comprehensive roll out.

For More Information Visit : https://searchenginewatch.com/2019/01/21/2018-serp-changes-impact/